Our turn-key SWAP IT to DROP IT campaign is now available for your community!

Consumers are bombarded with more than 3,000 advertising messages a day. Health messages must be simple, resonate with a target audience, cut through advertising clutter and inspire action at the point of purchase. Our proven SWAP IT to DROP IT campaign is your answer!

SWAP IT to DROP IT is a proven-effective, eight-month social marketing campaign designed to deliver monthly nutrition messages in different food environments (restaurants, convenience stores and grocery stores) to encourage saving 100 calories or more each day for weight loss. The campaign combines paid advertising, marketing strategies and partnership efforts to reach consumers where they are making food and beverage selections.

Our campaign toolkit walks you through the steps needed to develop partnership agreements with grocery stores, restaurants and convenience stores. Then, with our easy-to-use online customization portal, you can customize materials with your organization’s logo, website URL, and Facebook and Twitter addresses if desired