We help communities improve health by ensuring their environment makes healthful eating easy! We’ve worked with worksites, restaurants, cafeterias, convenience stores, grocery stores, schools, sports associations, farmers markets and more. We aim to make healthful foods more available, affordable, identifiable and appealing, while at the same time targeting and engaging consumers to make healthier selections. 

At a glance:

• Food Environment Assessments for cafeteria, worksite, vending, concessions, restaurant, grocery store and convenience store food environment assessments

• Strategy

• Program or service development

• Consumer directed communications

• Social marketing campaigns

• Qualitative and Quantitative research

• Professional and consumer presentations and trainings  

Our Work:

Restaurant Program

In 2011, Hearts Beat Back developed and launched a restaurant program in New Ulm, Minn., as part of its efforts to improve the availability, identification and promotion of affordable healthier foods (especially fruits and vegetables). The project partnered with local restaurants that were committed to serving the same great-tasting food, while making it easier for people to eat healthier.

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Farmers Market Promotion Program

The Farmers Market Promotion Program In New Ulm, Minn., (population 13,500) was funded in 2012-13 by a USDA grant and aimed to expand the promotion of local produce along with community resources. 

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SWAP IT to DROP IT

Hearts Beat Back developed the SWAP IT to DROP IT™ social marketing campaign and offered it in the rural Minnesota communities of New Ulm (pop. 13,500), Springfield (pop. 2,215) and Sleepy Eye (pop. 3,600). The grant-funded campaign helped people learn to make healthier SWAPs to lose weight and improve their overall health. 

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