SWAP IT to DROP IT Campaign

 

Our turn-key SWAP IT to DROP IT campaign is now available for your community!

Consumers are bombarded with more than 3,000 advertising messages a day. Health messages must be simple, resonate with a target audience, cut through advertising clutter and inspire action at the point of purchase. Our proven SWAP IT to DROP IT campaign is your answer!

 

SWAP IT to DROP IT is a proven-effective, eight-month social marketing campaign designed to deliver monthly nutrition messages in different food environments (restaurants, convenience stores and grocery stores) to encourage saving 100 calories or more each day for weight loss. The campaign combines paid advertising, marketing strategies and partnership efforts to reach consumers where they are making food and beverage selections.

 

Our campaign toolkit walks you through the steps needed to develop partnership agreements with grocery stores, restaurants and convenience stores. Then, with our easy-to-use online customization portal, you can customize materials with your organization’s logo, website URL, and Facebook and Twitter addresses if desired

   

Download our Campaign Toolkit, which provides more information about how we developed the campaign and walks you through the steps needed to develop partnership agreements with grocery stores, restaurants and convenience stores. It also includes images of the various materials available that you can show to prospective partners. 

 
The campaign’s eight monthly themes can be used in any order and include:
·         Beverages
·         Convenience
·         Fats
·         Fiber
·         Portion sizes
·         Sugar
·         Vegetables
·         Fruit
 
Customizable campaign materials available include:

 

·         Billboard artwork
·         Newspaper ad templates
·         News release and newspaper article templates
·         Fliers and banners
·         E-communications and social media messages
·         Point-of-purchase marketing materials: 

            - Restaurants (table tents and menu inserts)

            - Grocery stores (signs, banners and tip sheet fliers)

            - Convenience stores (cooler door clings, floor

              decals, fliers/signs)

 

Materials can also be used to spread messages in worksite cafeterias, public spaces and more!

 

 

 

 

 

 

 

For more information on the campaign or our nutrition environment consulting services, contact:

 

Rebecca Lindberg, MPH, RD

Director, Population Health

612-863-4087

rlindberg@mhif.org  

         

 

          Already registered to use the campaign?