Improving the health of a community requires working hand-in-hand to create community buy-in and ownership. Fostering this begins by having leaders who continually listen to the community needs and use a continuous cycle of assessment, real-world testing, re-evaluation and strategizing for all programs and initiatives. Health must be included in every decision and all stakeholders must work together to create and sustain change.
A critical component of this is a comprehensive communications and engagement strategy. Often with community initiatives, communications happen in the form of marketing a specific program, product or service. Hearts Beat Back markets a way of life with messages and stories that penetrate an entire community, resonate with a target audience and propel a shift to a culture where health is the new norm. In a little less than one year, The Heart of New Ulm Project achieved a 94 percent awareness level in the community and has maintained that awareness for more than seven years.
Our innovative and effective approaches help connect, engage, empower and inform individuals, stakeholders and communities to not only improve their health, but to sustain those improvements over time.
At Hearts Beat Back, our experienced team can help your community with:
- Community assessments
- Community engagement
- Community-based leadership team development
- Community capacity-building models
- Data strategy
- Partnership development
- Product, program and service development
- Strategic communications
- Social marketing and social media
- Qualitative and quantitative research
- Professional and consumer presentations and trainings
Often with community initiatives, communications happen in the form of marketing a specific program, product or service. Hearts Beat Back markets a way of life with messages that penetrate the entire community, helping propel a shift to a culture where health is the new norm.