“Brown County Public Health is very excited about the opportunities this grant will provide to improve the health and well-being of the residents in our community. We look forward to working with Hearts Beat Back: The Heart of New Ulm Project (HONU) to create policies, systems and an environment that promotes healthy lifestyles that will lead to the prevention of chronic disease and make our community an even better place to live, work, and play."

-- Karen Moritz, Public Health director for Brown County


Heart of Brown County Annual Report

About Brown County

The Heart of Brown County Project is made possible through a federal grant to the Minneapolis Heart Institute Foundation (MHIF).

The grant is a part of the U.S. Department of Health and Human Services (HHS) Community Transformation Grants (CTG) to support public health efforts to reduce chronic diseases, promote healthier lifestyles, reduce health disparities and control health care spending in small communities. The funds are designed to support areas with fewer than 500,000 people.

MHIF and Brown County Public Health are using the funding over a two-year period to expand two elements of HONU countywide. Specifically, the Heart of Brown County is working to:

 1) Promote increasing physical activity levels of county residents by educating residents on the health, economic and safety benefits associated with Complete Streets

 2) Expand HONU’s SWAP IT to DROP IT campaign to Sleepy Eye and Springfield. The campaign helps people make small changes (SWAPs) every day that can help them lose weight and improve their health. The original campaign in New Ulm ran from September 2012 to April 2013 and partnered with five convenience stores, two grocery stores and 13 restaurants. The campaign is now being expanded to five convenience stores and a grocery store in the Sleepy Eye and Springfield communities.

News Articles

SWAP IT to DROP IT when eating out

The Sleepy Eye Herald-Dispatch - Apr. 12, 2014.

Council OKs South Garden Street Project

The Journal - Mar. 19, 2014.

Complete Street Recommendations Accepted by Park and Rec

The Journal - Mar. 11, 2014

Nudge yourself towards healthier snacks with SWAPs

Sleepy Eye News - Feb. 2, 2014

SWAP IT to DROP IT -- Have you noticed extra calories have slipped into your days?

Sleepy Eye News - Jan. 2, 2014

The holidays are a great time to concentrate on healthy eating

Sleepy Eye News  - Nov. 27, 2013

SWAPing prevents weight gain during the holidays

Sleepy Eye News - Nov. 17, 2013

Healthy SWAPS and support key for weight loss success

Sleepy Eye News - Oct. 6, 2013

Campaign promotes healthy eating

Sleepy Eye News - Jun. 9, 2013

SWAP IT to DROP IT Healthy Beverage SWAP Tips

Sleepy Eye News - Jun. 21, 2013

Knowing when sports, energy drinks at the right choice

Sleepy Eye News - Jul. 19, 2013

Heart of Brown County Project offering free grocery store tours

Sleepy Eye News - Aug 25, 2021



Watch for our new Hearts Beat Back website and solutions coming soon!

If you’re looking to improve the health of your community, our evidence-based population health solutions are a great place to start. Building on our success with Hearts Beat Back: The Heart of New Ulm Project, we can provide you with technical assistance and consultation on assessment, strategy development, program development and evaluation, along with presentations to help you achieve improved population health.

Email us at [email protected] for more information and please check back here soon for more details.